Tag Archives: young adult

Writing is like Owning a Mall

For a business owner, one of the hardest goals to achieve is to duplicate your income. For brick and mortar stores, like fast food restaurants or furniture stores, the only way to double your income is to duplicate your location somewhere else.

Like franchising.

The great thing about being a writer is every book you write is akin to another franchised storefront. Some of them will generate more income than others, just like some fast food joints are more profitable than others.

Yet, writing is a bit different. It’s even better. It’s not only like you’re opening another store, but, because of the collective nature of your work (people often read authors as much as they read stories), it’s as if you’re opening more stores in your own mall.

GW-Storefront

When people visit your site with a list of books, or Amazon (or other ebook retailer) and see your author page, writing a number of novels is like opening up more shops in the same mall. While the customers are checking out one your “stores,” if they’re interested, they’ll stroll over and check out the one next to it.  And, if you write a novel series, its like creating a series of restaurants located one after the other in your mall, all designed, as a whole, to give you a complete and satisfying meal.

Thanks to the advent of ebook readers and reading apps for phones, there has never been a better time to be a writer in human history. And, because of the availability and freedom associated with the current business model, there has never been a better time to generate “franchisable” income from your work.

Now I just have to finish writing that first novel so I can open up the first of many stores in my mall.

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Podcast 13 – Marketing and Finding Your Voice

Pete Bauer and Dorothea Bauer talk about the various marketing research and strategies they plan to employ with the release of their first book.  They’ll also talk about the process of finding the correct voice for a novel and how that impacted the other work.


Running Time: 32:27

  • Writing Systems
  • 10 A.M.
  • Don’t Waste Inspiration
  • Approaching from Plot vs. Character
  • Production Schedule
  • Marketing Phases
  • Marketing Strategy
  • How are your Customers Interacting with your Product
  • – Problem Recognition
    • Marketers are Problem Solvers
    • Customers Search for Problem Filler
    • Customers will Research
    • Customers will Try out Product
    • Customers will do their own Evaluation
    • Creating a campaign for each of your Market Segments
  • Bridging those who have Aged Out
  • Marketing Validation, Awareness & Growth
  • Marketing Research & Testing
  • Finding Your Voice
  • Novel Approach
  • Character Introduction
  • Purgatory

 

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The Ampersand Dilemma

Now that we’re turning the novellas into novels, we’ll have to change some of the titles.  Here’s why.

ampersandThe original titles of the five books included an ampersand.  The first two are Water & Blood and Shadows & Lies.  For marketing purposes, we’d want to make all of the titles consistent, so we’re going to change the novellas to include the ampersand as well.

Fortunately, the second novella, Lost & Found, already had one.  The third novella, Tears & Miracles, had one as well.  So, it comes down to renaming novella one, The Homecoming Incident, and the fourth one, Skyway, into ones including an ampersand.

What is frustrating is I love both of those titles, however, when looking at it as a marketing strategy, you want the same look and feel for all of the books.  Like Koontz’s Odd Thomas books, for example.

So, we’re hashing out ideas for what the stories will be retitled as they grow into novels.  The only thing we know for certain is that an ampersand will be in the middle of it.

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Word Count and Finding Your Voice

I finished the first draft of Lost & Found this week and the writing process for this novel allowed me to finally find the correct voice and tone for all of the Gabby Wells novels.  It was weird to me that it took two novels (that have since been trashed) and three novellas to find the voice for the overall storyline.  But, that’s just what happened.

When I was about half way through Lost & Found, when I was making Gabby’s life miserable to biblical proportions, it started to feel right.  When I was actually tapping the words on the keyboard, all of the elements started to coalesce and I felt a creative momentum building.  When I was done with the draft, it made me realize two really important things:

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The first was that I had to now match the tone with the other novellas.  It actually won’t be that hard in Skyway.  But The Homecoming Incident was much lighter and would need to grow darker and more gritty.  I have some ideas which will help and they tie into the second thing I realized.

The second thing was that my brother Paul was right and all of these novellas should actually be turned into novels.  That means adding an additional 10-20k words to each one.  With the new tone and approach, it makes sense that the scope needs to widen and it would need to get darker.  I also want to do a better job of layering in the spiritual elements Gabby deals with too.  Not in a preachy way (I hate that) but in the overall world of the story.  It’ll make more sense if/when you read the books.

This continual shifting in approach does bring with it a level of frustration, however.  I feel like the novels are like a bathtub with the plug pulled and no matter how much I write, the words still spin down the drain.  It’s like I’ll never get finished.  But, I have to move forward because these decisions are the right thing to do.  I just want to be able to check off “done” on one of these manuscripts so I can move onto the editing/book cover phase and get them to market.

And I’m sure, at some point, years from now when all of the novels are completed, people will comment on how it all seemed so planned out from the beginning and I’ll just laugh and send them to my blog entries which show the continuous alterations we’ve made since starting this process years ago.

I just have to keep plugging along.  I have some time over the holiday weekend and I haven’t decided whether to start on the third novella or rewrite The Homecoming Incident first in order to be able to check something off my list.  My heart tells me I should start on the third novella Tears & Miracles, but my impatient brain is telling me to rewrite the first one.  I’ll let you know what I came up with.

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Writing as a Business

Whether you are independently published or traditionally published, the majority of the ownership for your success falls on your shoulders.  It is up to the author to write good stuff, build a fan base, establish beta readers and street teams and marketing plans.

It’s why real writers treat writing as a business.  It’s where the term authorprenuer comes from.  If you treat writing as a business, then your books are your product.  They require planning, time to execute, and a marketing plan.  There should be sales goals, expenditures, statistics, and analysis to know whether you are hitting your mark.

In an attempt to take what I have in my head and turn it into something tangible, I threw together a production schedule.  It’s aggressive.  It’s a rough draft.  It’s more of a what-if than a real plan.  But, by doing so, it put into sharp focus just how much work lay ahead of me.

sample-schedule

From the sample graph, you can see I’ve documented in fiscal quarters which month I will write, which month(s) marketing research needs to be done and when each subsequent marketing phase would occur.  I also added time for research and overlapped the release of the beginning of a new series in the middle of the release of the first series.  I don’t know if that’s a good idea, but I know I don’t want to wait until one series is over before kicking off the second one.

However, by performing this simple exercise of playing around with what-ifs… if I release the novellas three months apart and the novels six months apart, I’ll have 20 novels in seven years.  And for that to occur, I have to write everyday for the next seven years.

Let me say that again.  I have to write everyday for the next seven years.

If anyone ever tells you being a writer sounds easy, show them a schedule like this and let them fully digest the work involved.

As I mentioned, this schedule is a draft.  A guess, at this point.  But, it was eye-opening to do it, to see how much time I’d have to write a novel, when I could be writing two at the same time, and added research time frames as well.

Looking at this I’m both excited and daunted, both of which make me feel like my head will explode.

There’s a 99% chance the actual production schedule won’t look anything like this.  But, you have to start somewhere and, looking at the next seven years, I’m glad I got started sooner than later.

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Writing is a Lot Like Golf… or an Ex-Girlfriend.

Writing is a lot like golf. It only takes one good swing to keep you hacking away for another 18 holes.

While working on the first draft of Lost & Found I inadvertently setup a really awesome situation.  The options were limitless.  With that came pressure not to screw it up.

So, I tentatively started into the scene, worried about letting myself (and the reader) down.  Yet, as the scene unfolded, the goals, the obstacles, the failures and the victories became clear to me.  The words were visual and creative and descriptive and effective. (A lot of ‘ives’ I know).

I was so excited when I was done.  I felt like I hit a homerun in the bottom of the 9th to win the game.  Or, to stick with my original analogy, hit the ball off the first tee with force, driving it straight and deep down the fairway.

Remember, preceding this moment of zen, I had been whining on this blog about how much of a struggle the writing process had been for me; having to write the outline backwards, writing words and hoping most of them would remain in the second draft.  Stuff like that.

golfIt’s like I had spent the previous day slicing the ball, digging it out of hazards and high grass and fishing it out of the water, with triple bogies and impatient foursomes behind me screaming to let them hit through.  But that one drive made me sign up for a lifetime membership.

That’s how addictive this writing thing can be when rare moments of inspiration hit.

It reminds me of painful relationships I was involved in while in college.  You date a girl.  She’s cute.  She likes you.  Then she stops calling.  You wait by the phone. Nothing happens.  You still wait by the phone.  Nothing happens.  You see her in class, she barely acknowledges your presence.  Then, one day you happen upon her in the cafeteria and you share a lunch.  You laugh, have a good time, she touches your hand, thanking you for picking up the tab.  Your heart flutters and you forget all of the anguishing minutes waiting by a silent phone.  You have hope once again that your relationship can be saved.

It’s that kind of false hope, but in writing, it’s more like fleeting awesomeness.

I may never get another one of those writing nirvana moments for the rest of this novella.  Or the next one, for that matter.  More than likely all of the future words I ever write will by 99% work and 1% inspiration.

But, it doesn’t matter.

I had one of those extraordinary moments where it all clicked.  Like hitting that perfect drive or the touch of a thoughtless girlfriend; momentary joy that makes all of the prior and future suffering not so bad.

I have the second half of the novella ahead of me.  And, for the first time in a few weeks, I’m really looking forward to writing it.

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Impatience

One of my continuing challenges I have is my impatience.  I am impatient with my career.  I am impatient when I read.  And I am impatient when I write.

One of the things I have tried to temper when I began writing novels were my expectations.  Ignorance is a bad guide and I have learned from past experiences that hoping to accomplish something is very different than knowing how to accomplish something.  Basing expectations on hope will set you up for failure because it is not tethered to the real world.

plot

So, I spend a lot of time learning how a thing should be done before telling myself when I should accomplish that thing.  That being said, I’m still behind schedule.  If I had stuck to my original (and ignorant) plan, I would be publishing my first novel this week.  Gabby Wells: Water & Blood was originally scheduled for release on June 4th.

Then I started learning more and more about self-publishing.  I started reading a lot and listening to about ten podcasts a week and learned about sales funnels and permafree and mailing lists and building tribes and street teams.  That led to the idea of writing a novella as an entryway to novels.  That led to writing five novellas.  And that has altered my expectations.

All of the changes have been for the right reasons, but my impatience doesn’t really care about that.  It wants to be done.

I’m also an impatient reader.  I fight the urge to skim through in order to find out what happens next.  I must force myself to digest every word because, now writing novels, I know how much time and effort each of those words represent.

But my impatience doesn’t really care about that.

It is no surprise, then, that I am an impatient writer.  In my first draft I am very much a heads down, get from A to B as directly as possible so I can move onto the next thing that happens.  Only after the plot is complete do I go back and look for the many ways I can elaborate character or intention.  All of those layers take time.

But my impatience doesn’t really care about that.

So, as I am knee deep in daily writing, fighting to go straight from A to B, I force myself to try and be patient.  I know what is supposed to happen in all five novellas.  I know what is supposed to happen in all five novels.  I just can’t wait for them to be done.  Unfortunately (actually, fortunately) those pages are waiting on me, an impatient writer, to fill them with the stories I see in my head.

As much as I remind myself, my impatience doesn’t really care that.

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Podcast 12 – Teen Beta Readers and 145,000 Words

Author Pete Bauer and Dorothea Bauer discuss the impact of the novellas on the novels, causing for a rewrite of novels 1 and 2.  Plus the lessons learned from Teen Beta Readers.


Running Time: 41:59

  • Teen Beta Readers
  • Specific Expectations
  • 145,000 Words
  • A Professional Endeavor
  • Art Show
  • Facebook Art
  • Polite Critiques
  • Annoying Analysis
  • Aging Well
  • Novella Novels
  • Semi-Mysterious Mysteries
  • Lost & Found
  • Inspiring Stories
  • The Center of Attention
  • Communicating Art
  • Evolving Industry
  • It Clicks
  • Reading Consumption
  • Traditional Limitations
  • Author Earnings
  • Give and Take
  • Truthful Characters

 

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Word Count & Tossing Out 145,000 Words

I finished up the first draft of the novella Skyway this weekend.  It ran long, as I expected, and will probably be even longer when I get it through the Beta Readers.  But it’s a fun ride that starts out with a kick and throws in cool plot twists at the end of nearly every chapter.

Since the five novellas setup the five novels, the big decision this weekend came from the fact that, after having penned almost 70,000 novella words so far, that the 145,000 words I had already written for Novels 1 & 2  had to be thrown out.

The first novel, Water & Blood had already run through the first group of Beta Readers and the second novel, Shadows & Lies had already been hashed out once at around 80,000 words and was in the process of a second rewrite.  Both of them needed to be trashed, leaving a fresh, clean slate.

Because of that, I changed the graphic below to focus on the novellas until they’re all complete.

GW-Wordcount-050414The plots of the trashed novels will remain the same, but the actual way the story unfolds will need to be updated to take into consideration the content of the novellas.

Am I happy about losing years of work and over a hundred thousand words?  Nope.   But, it’s the right thing to do, so there wasn’t really another choice.

 

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Podcast 11 – Marketplace

Author Pete Bauer and marketing head Dorothea Bauer discuss the current marketplace within which our books will reside and the challenges of gaining traction as a new product.


Running Time: 32:29

  • Finishing
  • Senioritis
  • Marketplace
  • Guideposts Sweet 16
  • Faith Interaction
  • Asking Specific Questions of Beta Readers
  • Emotional Connections
  • Identifying with Characters
  • Harry Potter and Star Wars
  • Dream Jobs vs. Real Jobs
  • The Matt Maher Equation
  • Raising the Consequences
  • Noah Movie
  • Safety Harbor
  • Marketing with Little Money
  • Youth Conferences and Speaking
  • Youth Group Leaders
  • Finding Books in Your Genre
  • Where Does Your Book Fit in the Landscape?
  • Hugh Howey – “Redbook
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